resume

Whitney Elaine Teal
digital content and social media
@WhitneyTeal85 | whitneyteal@gmail.com | C: 817.228.0186
 

 

I recently returned to the United States after spending six months traveling to improve French and Spanish language skills abroad.

  • Social Media, Bavaro Hostel, Punta Caña, Dominican Republic — May 2014 to June 2014

Lived and worked with the only hostel in Punta Caña as an editor of social media.

  • English Language Tutor, Paris, France — Jan. 2014 to May 2014

Lived with French family and helped teenage students practice English grammar and pronunciation.

Professional Experience:

Freelance Copywriter, Celanese — Sept. 2014 to Present

Celanese is a global producer of the chemicals that make up our world, from sweeteners to car parts.

  • Work with global communications director on launching internal health and wellness website for employees and their families.
  • Develop an editorial strategy and manage an editorial calendar.
  • Create and edit digital content related to health, fitness and financial wellness.

 

Regional Content Editor, Patch.com {AOL/Huffington Post Media Group} — April 2013 to Oct. 2013

Patch.com was a collection of 900 local news websites across the nation and a key part of The Huffington Post Media Group.

  • Developed digital content and social media strategy to support 11 news websites.
  • Interviewed politicians, artists, activists and business owners for feature stories.
  • Mined web and social media for user-generated content using popular social sites like YouTube, Instagram, Flickr + Vine.
  • Collaborated with website editors to ensure compelling and engaging content on each site.
  • Initiated and maintained detailed, region-wide spreadsheets to plan and track all content initiatives.

 

Local Editor, Patch.com, {AOL/Huffington Post Media Group} — July 2010 to April 2013

Patch.com was a collection of 900 local news websites across the nation and a key part of The Huffington Post Media Group.

  • Sole manager of daily operations for two community websites in a Washington, DC suburb.
  • Developed and continually revised digital content and social media strategy based on community values and all available data.
  • Recruited, trained and managed 10 freelance writers or photographers.
  • Created, nurtured and organized digital community through strategic community management on the sites and via social media.
  • Maintained balanced budget for all website content and costs.

 

Assistant Editor, Sister 2 Sister magazine, Washington, DC region — Jan. 2009 to Aug. 2009

Sister 2 Sister is a national magazine and website geared toward young woman.

  • Researched and pitched story ideas for lifestyle sections.
  • Managed 12 freelance writers, including fielding pitches, assigning stories and processing payment.
  • Interviewed celebrities, artists, activists and media personalities for feature stories.
  • Increased site traffic with strategic use of SEO, social media and feeds to blogs.

 

Freelance Editor/Producer, Parents.com and Delish.com, New York — May 2008 to Dec. 2008

Delish.com and Parents.com are national consumer websites, for food and parents, respectively.

  • Interviewed health and fitness experts for feature stories on Parents.com.
  • Built Web tools and wrote articles for SEO on Delish.com.

 

Account Management Intern, Translation LLC, New York — Jan. 2008 to May 2008

Translation is a boutique marketing and advertising firm with high-profile clients; co-owned by Jay-Z.

  • Full-time intern for two major departments: Account Management and Strategy
    • Responsible for organizing and leading team brainstorms
    • Communicated ideas and strategy to executives and clients
    • Organized and lead focus groups in preparation for client pitches
    • Integral part of several product launches including Wrigley’s Slim Packs, McDonald’s McCafe and DKNY Be Delicious Night fragrance

Editorial Intern, Capitol File, Essence and Heart & Soul magazines — Jan. 2006 to May 2007

  • Completed three magazine editorial internships while an undergraduate student.
  • Worked with editors to fact-check copy, research special packages and report features.
  • Reported short features for the websites of both Capitol File and Heart & Soul

 

Education:

Bachelor of Arts, Howard University, Washington, DC — May 2007

  • Legacy Scholar
  • Dean’s List
  • President, National Association of Black Journalists—Howard University Chapter

 

Skills:

  • Print and digital content strategy
  • Reporting, writing and blogging
  • Social media strategy and social media content
  • Line editing, copy editing and proofreading
  • HTML, Adobe Photoshop and InDesign
  • Constant Contact and email marketing
  • Google Adwords, Google Analytics, Omniture and web traffic data
  • WordPress, Drupal and custom Content Management Systems (CMS)
  • Search Engine Optimization (SEO)
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