Customer Newsletters + Lead-Generating Emails Subject Line: 3 #CivicTech Trends We’re Excited About This Spring (Lead Nurturing Newsletter, U.S. Digital Service, 2023) Subject Line: Science says giving makes you happy ☺️ (New Customer Lifecycle Email, ALMA, 2020) Subject Line: ‘We have failed’ on climate change (Monthly Subscriber Newsletter, ALMA, 2019) Product Marketing Email (ACTIVE Network, 2015)