Content Strategy

I create winning content and social media strategies for high-growth, tech-enabled startups, brands and campaigns that deeply affect audiences and surpass expectations.

Creative, conceptual and full of ideas, I leverage 15+ years of marketing and communications leadership experience that spans agencies, media publishing, SaaS companies, lifestyle brands, tech startups and global non-profits.

My toolkit includes global content strategy, aligning social media and content strategy across global organizations, data-driven content analysis and insights, channel optimization, building content pillars, user-generated content, managing contests and sweepstakes, hiring and managing influencers and content creators, and standing up new social channels.

Recs

  • Carrie Elstner, Vice-President, Product Marketing @ Clio

    “Whitney is the perfect person to manage a content marketing program from strategy through execution. Her creativity, expertise and ability to quickly understand complex projects, personas and brands is truly remarkable.”

  • Dan Hill, Director of Product @ Brex

    “Whitney is exceptional. She joined ALMA very early in our journey and was instrumental in developing our brand, voice, messaging and marketing. She was very versatile and quickly able to move between all kinds of different work. I'd highly recommend her!”

  • Ericka Boston, Video Producer/Director

    “I served as Whitney’s direct supervisor when she was assistant editor, and we worked across platforms, writing and editing for the website and magazine. Whitney proved herself to be whip-smart, insatiably curious and a master of descriptive language.”